GHAVA with Wolff Olins for AOL rebrand
- November 23, 2009
UPDATE: Check out the full project here

We are currently working with Wolff Olins on their rebrand of AOL. Check out the NY Times article here and the AOL press release here. Much more to come!
Some of the world’s best creative artists, including Universal Everything, GHAVA and Dylan Griffin created art and animations for the brand.-AOL press release
The above montage shows a small selection of the brand videos we created for the project.
Related:
- Creative Review Blog: “AOL becomes Aol.”
- TechCrunch: “Sneak Peek: AOL’s New Branding Video Appeals to Artsy Headbangers And Acrobats”
- WSJ Blogs > Digits: “AOL Lays Off Its Logo”
- paidContent: “Armstrong On AOL’s New Branding And ‘Very, Very, Very Inexpensive’ Campaign”
- Guardian: “New video of AOL brand identity”
- smartbrandblog: “AOL Repositions Itself As Aol.”
- The Business Insider : Silicon Alley Insider: “AOL Unveils New Brand, New Logos”
- MediaMemo: All Things Digital: “Meet the New AOL Logo: ‘Aol.’”
- Washington Business Journal: “AOL is now Aol.”
- CNET News: “Farewell, triangles: AOL preps its post-Time Warner look”
- Brand New: “Aol. Generation. Next.”
- designboom: “new AOL identity by wolff olins”
- WIRED: EPICENTER: “AOL Becoming Automated, On-Demand Content Factory”
- Brand New: The Best and Worst Identities of 2009
- PSFK: The Best and Worst Brand Identities of 2009

