Tylenol
Ouch! Campaign
| GHava collaborated with Faith Popcorn’s Brain Reserve on various aspects of the Tylenol OUCH! campaign. Photography in the below OOH posters by Tobin Yelland. |
| We also produced two promotional kits for them. The first was for a conference in New York City called Creativity Now and was a kind of “instant creativity” kit: it had marker pens, a sketchbook, blank CDs (and Tylenol) in it. We came up with statements like, “great pain leads to great art (so they say)”, spray-painted them onto craft paper and then photographed people holding the signs: the resulting shots were used as the main images. |
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The second kit made a bit more sense to us and was produced to celebrate Tylenol’s sponsorship of a skate bowl in Greenpoint, Brooklyn. There was a big launch party and the next morning they couriered this kit to everyone who’d been there. It contained mints, water (and Tylenol) and there was a sticker on the front saying, “we saw you at the party last night and thought you might need this.” It was the perfect hangover kit, except for the fact that for whatever reason they didn’t want to call it a hangover kit. |
Archived in: Tylenol • Projects Archive • Graphic Design • Poster • Packaging • Promotional • OutdoorAd
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Creative & Art Direction |  |
Identity & Brand Development |
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© GHAVA licensed under Creative Commons NC-ND Works 3.0 USA License |
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