Triple Five Soul
Fall 06 Advertising & Marketing Campaign
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| Big Air and Big Hair. GHAVA, which has created subtle supernatural scenes for Triple Five Soul in the past , this time out does what might be called a hip version of kicky.
The object is “to create a campaign that embodies a sense of freedom and weightlessness,” says CD Derek Lerner. “Although this idea exists as a continuation of the previous season's ethereal momentum, this campaign is much more product-oriented — a lack of subjective narrative being key to keeping the ads stark, clean and beautiful,” he believes. Though the lead ad here is weightless only in terms of the model's amazing frizzies, the other iterations (see the PDF) feature people poised in midair as if they were the anti-Lacoste. “Our goal for TFS is to develop campaigns that go against the grain of what is typically thought of as a streetwear approach,” says Lerner, who feels that this client is standing out in its market while its competitors “are regurgitating last season's direction.” Photography by John Minh Nguyen, jmnphotography.com. | | Client: Triple Five Soul
Creative Director: GHAVA Art Director: GHAVA VP of Marketing: Ben Velez @ TFS Photographer: John Minh Nguyen Retoucher: JMN Stylist: Jason Farrer Hair: Dennis Lanni Make Up Artist: Devra Kinery Casting: Jennifer Vendetti Model: Armando @ IMG Model: Brianna @ Vision Model: Caroline @ Trump Model: Dane Risch Model: Maja @ Elite Model: Nicolas F. @ SVM Model: Zach @ Boss | |||||||
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TFS FootwearSpring 07Creative Direction for the Spring 2007 Triple Five Soul Footwear marketing and advertising campaign. Client: Triple Five Soul Footwear
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Project deliverables:
Overview | Print Ads | Lookbook | Event Ads | Website
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© GHAVA licensed under Creative Commons NC-ND Works 3.0 USA License
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