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Triple Five Soul

Fall 06 Advertising & Marketing Campaign

Big Air and Big Hair. GHavisualagency, which has created subtle supernatural scenes for Triple Five Soul in the past (click here for that) , this time out does what might be called a hip version of kicky.

The object is “to create a campaign that embodies a sense of freedom and weightlessness,” says CD Derek Lerner. “Although this idea exists as a continuation of the previous season's ethereal momentum, this campaign is much more product-oriented — a lack of subjective narrative being key to keeping the ads stark, clean and beautiful,” he believes. Though the lead ad here is weightless only in terms of the model's amazing frizzies, the other iterations (see the PDF) feature people poised in
midair as if they were the anti-Lacoste. “Our goal for TFS is to develop campaigns that go against the grain of what is typically thought of as a streetwear approach,” says Lerner, who feels that this client is standing out in its market while its competitors “are regurgitating last season's direction.” Photography by John Minh Nguyen, jmnphotography.com.

Client: Triple Five Soul
Agency: GH avisualagency
Creative Director: GH avisualagency
Art Director: GH avisulagency
VP of Marketing: Ben Velez @ TFS
Photographer: John Minh Nguyen
Retoucher: JMN
Stylist: Jason Farrer
Hair: Dennis Lanni
Make Up Artist: Devra Kinery
Casting: Jennifer Vendetti
Model: Armando @ IMG
Model: Brianna @ Vision
Model: Caroline @ Trump
Model: Dane Risch
Model: Maja @ Elite
Model: Nicolas F. @ SVM
Model: Zach @ Boss

TFS Footwear

Spring 07

Creative Direction for the Spring 2007 Triple Five Soul Footwear marketing and advertising campaign.

Client: Triple Five Soul Footwear
Agency: GH avisualagency
Creative Director: GH avisualagency
Art Director: GH avisulagency
Photographer: Richard Maitland
Retoucher: GHava
Stylist: GHava & Richard Maitland

Project deliverables:

Overview | Print Ads | Lookbook | Event Ads | Website



Archived in: PrintAd



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