Nokia Heathrow Terminal 5 and In-Store AV content

As Nokia pioneers new multimedia retail experiences in cutting edge flagship stores worldwide, the art of shopping is illuminated. Carefully chosen amongst only a few leaders from the international vanguard of creative agencies, GHAVA was commissioned by Nokia to direct a series of unique shorts to play across an impressive array of high definition in-store displays as well as enormous, high resolution LED cubes, dubbed the “Nokia Towers” at the newly opened London Heathrow Airport Terminal 5.

With the conception and direction of a diverse range of content, GHAVA shows its versatility by calling upon images that range from the minimalism of simple paper planes and frolicking kittens to the sublimity of fantastical landscapes and haute gastronomy.

Initially inspired by South Park’s “Quest for Ratings” episode, “Supercuuute” is a study in the pure joy and delight that baby animals, specifically puppies and kittens, elicit from the viewer.

Graphically shot against a black backdrop, the individual portraits of each little baby mesmerize and transfix one with the innocence and preciousness of new life. One cannot help but feel happy in the presence of such adorable creatures.

GHAVA then juxtaposed each animal with a specific Nokia phone, alluding to each phone being like one’s new pet. Renowned sound designer Brian Emrich (Requiem for a Dream, Pi, Phone Booth, One Hour Photo) accentuates it all with his slightly nostalgic, exuberant soundtrack. “Supercuuute” is geared toward environmental therapy, based upon the idea that smiling releases endorphins in the viewer’s body, providing a natural high.

Credits:
Creative & Art Direction: GHAVA
Concept: Derek Lerner & Annie Ok
Director: GHAVA
Assistant Director: Annie Ok
Producer: GHAVA
Sound Design: Brian Emrich
DP: Greg Brunkalla & GHAVA
Casting: Judy Brown & Annie Ok