Nokia

“Supercuuute”

Initially inspired by South Park’s “Quest for Ratings” episode, “Supercuuute” is a study in the pure joy and delight that baby animals, specifically puppies and kittens, elicit from the viewer. Graphically shot against a black backdrop, the individual portraits of each little baby mesmerize and transfix one with the innocence and preciousness of new life. One cannot help but feel happy in the presence of such adorable creatures.

GH avisualagency then juxtaposed each animal with a specific Nokia phone, alluding to each phone being like one’s new pet. Renowned sound designer Brian Emrich (Requiem for a Dream, Pi, Phone Booth, One Hour Photo) accentuates it all with his slightly nostalgic, exuberant soundtrack. “Supercuuute” is geared toward environmental therapy, based upon the idea that smiling releases endorphins in the viewer’s body, providing a natural high.

Credits:
Creative & Art Direction: GH avisualagency
Concept: Derek Lerner & Annie Ok
Director: GH avisualagency
Assistant Director: Annie Ok
Producer: GH avisualagency
Sound Design: Brian Emrich
DP: Greg Brunkalla & GH avisualagency
Casting: Judy Brown & Annie Ok

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Archived in: Motion • 2006