Nokia
“Simple Machines”
| Creative & Art Direction: GH avisualagency Director: GH avisualagency Producer: GH avisualagency Sound Design: Jon Philpot DP: GH avisualagency Casting: GH avisualagency |  |
By exploring the basic principles and properties of simple machines, an analogy is drawn between the ease of use and seamless integration of Nokia products into everday life. Small experiments are captured in a stylized manner while hinting at subtle themes of connectivity. The interaction of a hand cranking a bike or a stream of air keeping a ping pong ball afloat evokes the memories of science class in an elementary schoolroom. In summation, the tag line says it all ––Basic principles. Easy to use. Some things in life are just simple. | ||||||||
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