Field Of Grey

Ads for SF'ZERO

Field of Grey is the design studio directed by Israel Kandarian that is concerned with the “grey” area between the visual disciplines of art, architecture, and design.

For their first publication Israel matched creatives to design advertisements for each other. We were matched with a group called SF'ZERO whose brief was simple — design an ad for their collaborative production game. We came up with a tagline, photographic style, basic logo-mark and typography that emphasized the idea of place in an urban environment.

Below are photography studies we did before coming up with the final image.

Our brief to SF'Zero was to help us advertise broken promises.

Archived in: Creative And Art Direction • Graphic Design • Print Ad • 2008