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Crispin Porter + Bogusky

HOOPLA

GH avisualagency™ collaborated with Crispin Porter + Bogusky on the design of their new book HOOPLA, with text by Warren Berger.




They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla.



In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity.







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Published by
powerHouse Books


Hardcover, 9 x 11.375 inches, 272 pages, full color photographs and illustrations throughout; includes a copy of Hooplanetics


ISBN 1-57687-312-9







Archived in: Creative And Art Direction • Graphic Design • Book • powerHouse Books • Crispin Porter Bogusky • 2006

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Coca-Cola

The M5 website

Armchair Media approached GH avisualagency™ to create the interface in which Coca-Cola could present 5 films created in tandem with the beverage giant’s new bottle packaging. The challenge was to create a compelling encounter that would not inhibit the viewer from getting to the actual films. Playing off the evolution ideas floating around Armchair as well as the global aspect of the project, we responded by representing drifting continents with flora and making it happen with a big bang. How is that for intelligent design? The rest was just getting the viewer to the video as fast and simple as possible with a bit of interfilm animations made from the bottle graphics. Special care was also taken to make the viewer central to the creation of beauty by presenting a stark, black/creme interface and introducing color only with viewer interaction.

GH art directed and designed the M5 film interface including the continentalhomepage and band illustrations. Stefan Kjartansson at Armchair Media functioned as Chief Enabler, Head Catalyst and Creative Director. North Kingdom(special shoot to Mattias) did the flash programming and animations. Of course tDR, Tennant McKay/Rex, Lobo, MK12, Caviar supplied the films and and the bottle graphics. North Kingdom rocked the bottle site. Daedelus and Nate Butler did the audio. And a bunch of other people made it happen behind the scenes.

View Coke’s M5 site






Arhived in: Coke • Creative And Art Direction • Graphic Design • Website • Interactive Multimedia Development

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Chocolate Industries

Website

Art direction, design and info architecture for Chocolate Industries website. Minimize putting stuff in boxes, maximize photography (B+, etc.) & album art (Big Strug, GH, Nago, et al) and maximize the lateral navigation. Hecox did the hand written menu text, Nago at Nonconceptual did the artist family illustration, we did the individual artist illustrations.
www.chocolateindustries.com






















Archived in: Chocolate Industries • Creative And Art Direction • Graphic Design • Illustration • Website • Interactive Multimedia Development • 2005

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Claire

A Japanese fairy tale by Milford Thomas

GH avisiualagency was asked to create the title sequence to the Japanese fairy tale Claire. The challenge was to create an effect that would sit well with the film which was shot on a vintage hand-cranked camera. After lots of trickery, a top-secret technique was devised and the span between digital and analog media was bridged successfully.

Directed by Milford Thomas





Milford Thomas • Title Sequence • Identity Development • Graphic Design • Live Action • Logo

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Nobleman

Stationery

Co-Art Direction & Design for Myles Grimsdale’s apparel line. He provided us with his logo and family mark. We obviously wanted his stationery to stand apart from the seasonal items of Fall 2004. We used a black and fluorescent PMS and flipped the titles upside to minimize “roles” within the organization.




Archived in: Nobleman • Identity Development • Creative And Art Direction • Graphic Design • Stationery And Envelope • 2004

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Soapbox Studios

Corporate identity & collateral package

Project deliverables

Media Kit | Stationery | Promotionals




Archived in: soapbox • Identity Development • Creative And Art Direction • Graphic Design • Logo

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Bear In Heaven

“Red Bloom of the Boom” album packaging



Art direction and design for the first Bear In Heaven full length album. “Red Bloom of the Boom” is available on
Hometapes. Photography by Mark Mahaney.

Press release excerpt from the label:

Philpot's voice is daydream-and-goosebump-inducing. It glides over walls of melodious distortion, building songs that are unapologetically epic. It is pleasure protracted, climaxes flashing well into songs that are complete sonic sentences. It testifies to psychedelic roots, to the music that we obsessed over in the 90s, and to absolute "future rock." Bear In Heaven is indeed deserving of a new descriptor.


Show Poster:





Archived in: Hometapes Records • Creative And Art Direction • Graphic Design • Packaging • Poster • 2007

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Darfur

Twenty Years of War and Genocide in Sudan

Awarded a silver cube at the 87th Annual Art Directors Club Awards for Book Design: Photography.

GH avisualagency Art Direction & Graphic design of the 120 page book covering three periods in the Sudan crisis, hopefully inspiring an urgent, immediate international call to action and raising awareness of this human suffering. Proceeds donated to Amnesty International and The Genocide Intervention Network.

 

Identity development & logo design for Non profit organization, PROOF Media for Social Justice including logo-family system for geographic location specific endeavors.

The IPA members and Photographers Advisory Board have awarded powerHouse Books – Darfur: Twenty Years of War and Genocide as Photography Book Publisher of the Year at The 5th Annual Lucie Awards. IPA awards Lucies to those in the creative community who are an integral part of crafting an image.


Photographs by Lynsey Addario, Pep Bonet, Colin Finlay, Ron Haviv, Olivier Jobard, Kadir van Lohuizen, Chris Steele Perkins, and Sven Torfinn Essays by Jonathan Alter, Larry Cox, Mia Farrow, Colin Finlay, Ryan Gosling, Nicholas D. Kristof, Susan Myers, and John Prendergast

Even by conservative estimates, the situation in the Darfur region of the Sudan is grave. There are 3.5 million people who are hungry, 2.5 million who have been displaced by violence, and 400,000 individuals who have died since the crisis began in 2003. The international community has failed to take steps to protect civilians, or to influence the Sudanese government to intervene. The spread of violence, rape, and hate-fueled killings across the border into Chad is simply the latest atrocity. Call it war. Call it genocide. Call it famine. There is no single word to describe the plight of these people. They face all of these horrors at once.

In answer, Proof: Media for Social Justice, Amnesty International, and the Holocaust Museum of Houston have partnered to create Darfur: Twenty Years of War and Genocide in Sudan. The book covers three periods in the Sudan crisis, including images shot in 1988, when an estimated 250,000 Sudanese died of starvation; images from 1992 and 1995 that capture the atrocities of a civil war, when hundreds of thousands fled their homes to other destinations in Sudan or left the country altogether; and images from 2005 and more recently, bringing to light the severity of the humanitarian crisis underway, with the Sudanese government and the Janjaweed militias committing systematic violence on the people of Darfur.

Edited by Leora Kahn
HC, 12 x 9.5 inches, 120 pages
80 four-color and b/w photographs
ISBN: 978-1-57687-385-4

 

A handbook is included that provides website links and additional resources for readers to pursue. It specifies measures they can take to make their voices heard so the people of Darfur do not feel forgotten.

All proceeds from the book will benefit Amnesty International and Genocide Intervention Network.

Leora Kahn is a veteran photography editor who has worked on books, magazines, television, and documentaries. She was the editor of When They Came to Take My Father: Voices of the Holocaust (Arcade, 1996), the photo editor of Shooting Under Fire (Artisan, 2002) by Peter Howe, an executive producer of the documentary Renee and I, and co-producer of Original Intent, a documentary on the Supreme Court. She heads the photography department at Workman Publishing and is the founder of Proof: Media for Social Justice, a nonprofit organization that works for human rights with photography.

Darfur: Twenty Years of War and Genocide in Sudan features the work of eight prominent photographers from Magnum Photos, VII, Sipa Press, Panos, and Vu who have covered the struggle in Sudan for the last two decades. Its writers include Jonathan Alter, a journalist for Newsweek and NBC News; Larry Cox, Executive Director of Amnesty International USA; Mia Farrow is an award-winning actress who has been a UNICEF Good Will Ambassador since 2001; Ryan Gosling, a young actor who most recently stared in Half Nelson; Nicholas D. Kristof, a Pulitzer Prize–winning columnist for The New York Times and previously its bureau chief in several countries; Susan Myers is Executive Director of the Holocaust Museum Houston; and John Prendergast, a Senior Adviser at the International Crisis Group and well known writer.






Archived in: power House Books • Creative And Art Direction • Graphic Design • Book • 2007

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Web Designing

Darfur feature

Darfur feature

Web Designing March 2008. Japan

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Nokia

“Alphabets”

Credits:
Creative & Art Direction: GH avisualagency & eight inc.
Concept: eight inc.
Director: GH avisualagency
Producer: GH avisualagency
Sound Design: Roberto Lange
DP: GH avisualagency
Casting: GH avisualagency






Archived in: Motion • 2007

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Nokia

“Simple Machines”



Creative & Art Direction: GH avisualagency
Director: GH avisualagency
Producer: GH avisualagency
Sound Design: Jon Philpot
DP: GH avisualagency
Casting: GH avisualagency
By exploring the basic principles and properties of simple machines, an analogy is drawn between the ease of use and seamless integration of Nokia products into everday life. Small experiments are captured in a stylized manner while hinting at subtle themes of connectivity. The interaction of a hand cranking a bike or a stream of air keeping a ping pong ball afloat evokes the memories of science class in an elementary schoolroom. In summation, the tag line says it all ––Basic principles. Easy to use. Some things in life are just simple.









Archived in: Motion • 2007

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Jesse James and His Beautiful Machines

Photographs by Nathaniel Welch


Photographs by Nathaniel Welch
Text by Steve Appleford

Art direction and design for Nathaniel Welch’s second book with powerHouse about Jesse James and his motorcycle design and production shop in Southern California. Cover typography was finalized by Jesse’s in house design team led by Paula Neff.


powerHouse Books
Portraiture / Monograph / Celebrity
HC, 11.25 x 14.25 inches, 112 pages, Duotone + PMS Silver
115 black-and-white photographs
ISBN: 978-1-57687-414-1





Archived in: Creative And Art Direction • Graphic Design • Book • power House Books • 2007

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Savath & Savalas

“Apropa’t”

We recently dug up press sheets from an art direction & design project for WARP Records recording artist Savath & Savalas. We will add actual packaging items soon. Album cover photograph by Maya Hayuk.


Archived in: Warp Records • Creative And Art Direction • Graphic Design • Packaging

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Triple Five Soul

Spring 08 Advertising & Marketing Campaign

Project deliverables





Archived in: Triple Five Soul • Creative And Art Direction • Graphic Design • 2007

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Nokia

“Shadow Puppets”


  
Shadow Puppets at Terminal 5   Shadow Puppets single screen version   Supercuuute   Supercuuute   Supercuuute   Supercuuute

“Shadow Puppets” is a narrative story conveying the adventures of a young girl who dreams of other worlds. The audience is invited to follow her from a bedroom in london, to the wild west, outerspace and beyond as she spreads good will wherever she lands.

GH avisualagency along with Drama of Works conceived and developed the story as well as a cast of unique puppet characters for this Nokia piece. Steering away from the computerized animation seen all too much these days, this three minute short was executed and acted out by hand by the puppeteers at Drama of Works under the direction of GHava and captured using Hi-Definition cameras. It is currently being played around the world in Nokia's flagship stores as well as at British Airways' London Heathrow Airport Terminal 5

Creative & Art Direction:
GH avisualagency & Drama of Works
Director:
GH avisualagency
Producer:
GH avisualagency
Drama of Works puppeteers in alphabetical order:
John Ardolino, Amy Carrigan, Serra Hirsch,
Gretchen Van Lente, Scott Weber, Meghan Williams
Sound Design:
Jon Philpot








Archived in: Motion • 2008

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Nokia

“Getting Ready”


Credits:
Creative & Art Direction: GH avisualagency
Director: GH avisualagency
Producer: GH avisualagency
Sound Design: Jon Philpot & Roberto Lange
DP: Greg Brunkalla
Gaffer: Scott Sans
Grip: Todd Griese
Casting: GH avisualagency, Kristin Baron, Judy Brown
Stylist: Kristin Barron
Props: Judy Brown
Hair & Makeup: Bridget Henry






Archived in: Motion • 2007

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Nokia

“I Love You”


  
I Love You   Supercuuute   Supercuuute   Supercuuute   Supercuuute   Supercuuute

GHava was commissioned by Nokia to direct a series of unique shorts to play across an impressive array of high definition in-store displays as well as enormous, high resolution LED cubes, dubbed the “Nokia Towers” at London Heathrow Airport Terminal 5.

“I Love You” is a fun and imaginative visit to the never ending ways in which people express these three words.

See “The Nokia Towers at T5”

Creative & Art Direction:
GH avisualagency
Director:
GH avisualagency
Producer:
GH avisualagency
Animation:
GH avisualagency
Sound Design:
Lori Scacco
Additional Production:
Bryan Collins, Kristin Barron, Georgie Greville








Archived in: Animation • 2008

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Triple Five Soul

Spring 03 Advertising & Marketing Campaign

Project deliverables





Archived in: TripleFiveSoul • CreativeAndArtDirection • GraphicDesign

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Triple Five Soul

Fall 03 Advertising & Marketing Campaign





Archived in: TripleFiveSoul • CreativeAndArtDirection • ArtDirection • GraphicDesign

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Triple Five Soul

Fall 02 Advertising & Marketing Campaign





Archived in: Triple Five Soul • Creative And Art Direction • Graphic Design

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Bear in Heaven

“Shining and Free”

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Director:
David Merten
Producer:
GH avisualagency
Director of Photography
Scott Sans
Editor
Benjamin Williams
Wardrobe
Kristin Barron and Charlott Greville

“Shining and Free” is the first music video for Bear in Heaven's debut release Red Bloom of the Boom.

GH avisualagency produced this work for one of our favorite bands which happens to include our own Sadek Bazaraa. Another member of the GH crew, David Merten, directed the piece.




Archived in: Moving Image Direction • Live Action • Hometapes Records • 2008

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Cut Chemist

“The Audiences Listening” album packaging

Graphic design and typography for Cut Chemist’s full length on Warner Bros Records. The images were entirely chosen before we entered the project so our job was quite basic. We did anticipate a large amount of type heavy pieces that would follow the packaging design itself so we kept the type and layout simple and clean, using Akzidenz Grotesk and a minimal but strategic color palette. For example, for the materials associated with a track in an iPod commercial we introduced magenta and for tour dates and locations, process yellow.

2006, Los Angeles CA
Art Direction: Cut Chemist
Photography: B+
Mic / Props: please contact us for proper credits

1. LP, back and front
2. ledger size poster
3. LP flat + sticker (iPod)
4. CD promo stickers
5. CD booklet inside trifold
6. tour poster
7. horizontal print ad
8. CD booklet outside trifold
9. vertical print ad
10. CD face
11. LP hublabel
12. postcard
13. LP, gatefold


Archived in: Warner Music Group • Projects Archive • Graphic Design • Packaging • 2006

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Triple Five Soul

Advertising & Marketing Campaigns



This is the first in a series of case studies we will be publishing to summarize our longer term projects.
Enter the Triple Five Soul Case Study.

Archived in: Triple Five Soul • 2008

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Creative Review

WORK! Motion Graphics


Creative Review July 2008. UK

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mesa.font

onscreen display typeface


By Peter Rentz 1998





Archived in: GHOS • Font • 1998

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Field Of Grey

Ads for SF'ZERO

Ad for SF'ZERO

Field of Grey is the design studio directed by Israel Kandarian that is concerned with the “grey” area between the visual disciplines of art, architecture, and design.

For their first publication Israel matched creatives to design advertisements for each other. We were matched with a group called SF'ZERO whose brief was simple — design an ad for their collaborative production game. We came up with a tagline, photographic style, basic logo-mark and typography that emphasized the idea of place in an urban environment.

Below are photography studies we did before coming up with the final image.

Our brief to SF'Zero was to help us advertise broken promises.


Archived in: Creative And Art Direction • Graphic Design • Print Ad • 2008

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College Television Network

On-Air Promos

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Archived in: Moving Image Direction • Animation • College Television Network • 1996

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myMuse

Corporate identity & collateral package














Archived in: myMuse • Identity Development • Creative And Art Direction • Graphic Design • Logo

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Bear in Heaven

“For Beauty”

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Director:
David Merten
Producer:
GH avisualagency

“For Beauty” is from Bear in Heaven's debut release Red Bloom of the Boom.

GH avisualagency produced this work for one of our favorite bands which happens to include our own Sadek Bazaraa. Another member of the GH crew, David Merten, directed the piece.




Archived in: Moving Image Direction • Live Action • Hometapes Records • 2008

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Diesel TV

“Chants”

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Agency:
Farfar
Director:
GHAVA / Legs
Producer:
GHAVA

“Chants” was created as a station ID for Diesel TV.

Working closely with Legs, we created several commercials, station identifications, and abstract loops.



Overview?


Archived in: Moving Image Direction • 2008

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Diesel TV

“Are You A Child?”

unable to present Flash content

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Agency:
Farfar
Director:
GHAVA / Legs
Producer:
GHAVA

“Chants” was created as a call in commercial for Diesel TV.

Working closely with Legs, we created several commercials, station identifications, and abstract loops.



Overview?


Archived in: Moving Image Direction • 2008

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Diesel TV

“Do You Like To Dance?”

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Agency:
Farfar
Director:
GHAVA / Legs
Producer:
GHAVA

“Do You Want To Dance” was created as a commercial for DANCE PARTY on Diesel TV.

Working closely with Legs, we created several commercials, station identifications, and abstract loops.



Overview?


Archived in: Moving Image Direction • 2008

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Diesel TV

“Cut Your Hair”

unable to present Flash content

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Agency:
Farfar
Director:
GHAVA / Legs
Producer:
GHAVA

“Cut Your Hair” was created as a commercial for HAIR BATH on Diesel TV.

Working closely with Legs, we created several commercials, station identifications, and abstract loops.



Overview?


Archived in: Moving Image Direction • 2008

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Diesel TV

“Your Future”

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Agency:
Farfar
Director:
GHAVA / Legs
Producer:
GHAVA

“Your Future” was created as a station ID for Diesel TV.

Working closely with Legs, we created several commercials, station identifications, and abstract loops.



Overview?


Archived in: Moving Image Direction • 2008