GH avisualagency™ collaborated with Crispin Porter + Bogusky on the design of their new book HOOPLA, with text by Warren Berger.
They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla.
In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity.
“Paperplanes” is an abstract metaphor for modern wireless communications through the use of paper airplanes. Flying gracefully across multiple screens, the planes symbolize digital signals floating in the air without hindrance, encompassing an atmosphere of fluidity, mobility, innocence and freedom. The sound track, composed by renowned sound designer Brian Emrich (Requiem for a Dream, Pi, Phone Booth, One Hour Photo) is simultaneously ethereal yet playful, enhancing the overall experience of dreamy weightlessness.
“Paperplanes” is evocative of the joys of childhood and how simple the world seemed when one was young. GH avisualagency conceived the piece as environmental therapy, providing a way to transcend the constant chaotic rigors of the outside world.
Credits: Creative & Art Direction: GH avisualagency
“Nokia in Wonderland” is a hallmark of GH avisualagency’s foray into the concept of environmental therapy. A breathtaking panorama of lush landscapes and organic textures, the piece provides the viewer with an escape from urban stress and density. Renowned sound designer Brian Emrich's (Requiem for a Dream, Pi, Phone Booth, One Hour Photo) ambient soundtrack further heightens the experience of being transported to another world, a place filled with intoxicating greenery, spectacular vistas, and exotic wildlife.
“Nokia in Wonderland” was created to offer a direct contrast to the sleek modern designed technology of Nokia products and store environment and provide an enjoyable calming experience for visitors.
Credits: Creative & Art Direction: GH avisualagency
Cinematic in its approach, “Delicatessen” associates the basic need for food to the indispensable necessity for constant communication. In an elaborate serving ritual that takes place between three characters, phones are mysteri-ously transformed into delectable epicurean treats. Essentially, it’s technology good enough to eat.
As a sumptuous display of desire that draws on modern-day cravings for sophisticated technologies, “Delicatessen” is an elegantly stylized piece enticing the senses, which leaves the viewer wanting to savor more.
Credits: Creative & Art Direction: GH avisualagency
Program design for the LA Phil March 18 event at the Walt Disney Concert Hall as part of the Minimalist Junkebox series. The main goal was to provide blurry eyed guests (event happened between midnight and 6am) with info about the artists, schedule and an easy ready map of the Gehry designed concert hall. 16.5" x 22", 2 colors.
